IN THIS ISSUE
This week's Driven brings you something new.
It's an experiment to offer you more flexibility and efficiency in finding useful information.
Meet Driven mind maps
If you're interested in a topic, a link within each article takes you to a mind map published to the web.
Mind maps are tools for organizing ideas and information.
They can help you solve one of your biggest challenges of your job: How to find good ideas and resources fast, when you need them.
Driven's mind maps offer you a way to get more value with less reading.
You can expand and contract topics by clicking on the (+) and (-) symbols where you see them in a mind map.
This structure enables you to skim and scan. You can drill down to as much detail as you want. Or you can easily skip over as much as you like.
You don't have to buy mind-mapping software to take advantage of the links in this issue.
Look for more value to come
Use of mind maps opens added ways to deliver more value in the coming months.
If you and other subscribers tell me you like them, you can expect these innovations and more:
- Comprehensive resource lists: blogs, articles, podcasts, books, videos, groups, and more
- Concise summaries of books, articles, videos, webinars, and podcasts.
- Guides to making important decisions.
- Templates for business processes and project plans.
You may soon be able to download Driven's published mind maps. If you license the MindManager software, you'll even be able to customize your maps.
I may keep Driven's published maps updated so they become more complete and valuable over time.
Have you ever wanted to find something that appeared in a prior issue? I may offer a master index to all published maps so you can find the information you want fast.
All that will depend on how you respond to this and future experiments.
For some, mind maps may take a little getting used to. You'll find they're easier to read on devices with bigger screens than the one on your smartphone.
Please let me know what you think.
Here are your topics for this week:
- In executing your to-to-market plans this year, you'll sometimes have to commit money to initiatives months in advance. But that can be risky because of the uncertainties of reopening after Covid-19. How can you make decisions that help mitigate your risks?
- Third-party cookies are going away over the next 2 years. If you need a plan to adapt, better get started now. If you don't care about cookies, you at least need to keep your eyes on the growing importance of personal data privacy for users of your systems.
- Recent high-profile ransomware attacks have raised broad public awareness of cyber risks. The attacks have also prompted governments to protect critical infrastructure. SaaS vendors can expect more regulation, at least in some countries and sectors. And all software vendors are likely to face more scrutiny of system security and resilience. How can you prepare?
REVENUE OPS | MARKETING | TRADE EVENTS
MARKETING | PRODUCT | PRIVACY | ADS
SAAS INDUSTRY TRENDS | CYBERSECURITY
That's it for this issue.
For next time, sellers can expect a mind map with resources for running effective discovery processes.
Marketers and sellers can expect a mind map that helps navigate a prospect's complex buying decision. It's better than the lame customer journey maps you're starting to see everywhere.
Driven continues to evolve through experimentation and your feedback.
If you don't share your feedback, I'm left to guess what you want.
If you've enjoyed this issue, please share it with a friend or colleague.
See you next on June 19.
Driven is a fortnightly digest for busy revenue leaders in business-to-business (B2B) SaaS.
It's likely to be most useful if your company sells higher-ticket products that require moderate to heavy involvement of professional sellers.
Driven is here to help you:
- Achieve your revenue goals
- Overcome your obstacles and challenges
- Fix expensive problems
- Be the best version of yourself.
You'll find an online archive of back issues 12 through 43 at this link.
About links, commissions, and endorsements
When I provide links to articles from vendors, does it imply an endorsement?
Only of their content. Not of their products or services.
If I recommend a service or a book, it’s because I think it’s likely to help you. Period.
I get nothing from providing links to any commercial service, including the books for which I provide a link to Amazon.
That may change. I’ll tell you when it does.