Clean up your sales pipe and focus on deals you can win this quarter.

That's the sole focus of today issue.

This substanital topic is likely to appeal to chief executive officers (CEOs) in young companies, chief revenue officers (CROs), sales leaders, and sellers.

It may also appeal to marketing leaders and marketers who want to know more about how enterprise sales work.

You'll learn about a deal-qualification framework that helps eliminate the anxiety that arises from unknown elements in big deals.

Dave Vranicar at Driven  



That's it for this issue.

If you've enjoyed this Driven, please share it with a friend or colleague.

See you next on August 28.


Dave Vranicar

Dave Vranicar at Driven  


Driven is a fortnightly digest for busy revenue leaders in business-to-business (B2B) SaaS.

It's likely to be most useful if your company sells higher-ticket products that require moderate to heavy involvement of professional sellers.

Driven is here to help you:

  • Achieve your revenue goals.
  • Overcome your obstacles and challenges.
  • Fix expensive problems.
  • Be the best version of yourself.

About links, recommendations, and commissions

When I provide links to content from vendors, does it imply a recommendation or endorsement?

Not necessarily. I share links to sources I think you'll find useful or interesting.

If I recommend or endorse a product or service, it's only because I trust it to deliver good value.

If I think something I recommend may not be a good fit for some Driven readers, I'll share my caveats.

I may receive a small commission if you buy something I've recommended. My commissions cost you nothing. If your purchase could earn me a commission, I'll tell you.

Dave Vranicar at Driven