Today's Driven brings you articles on 3 highly relevant, current topics. All are likely to have a long shelf life:

  • Feeling clueless about enterprise sales? Here's how to step up and lead. Sometimes you find yourself responsible for building or managing a sales team, and you have no idea what to do. Well, relax. You won't find better guidance than this.
  • Demand generation: Get off the hamster wheel. Win more deals faster. And stop hounding your prospects. Yeah. It sounds like hype. But it's the future of B2B sales and marketing, and it's at your doorstep.
  • How not to throw more good money after bad. We all have so many ways to make poor business decisions. Don't let this be among them.

After experimenting with mind maps for a few issues, this time I'm offering a new option. The main links will take you to online web pages I created with a software application called Notion.

The articles on Notion have many of the advantages of mind maps. You can still expand and contract text. And reading a Notion page on a smartphone is probably easier than reading mind maps.

Let me know if you have a preference.

Let's go.

Dave Vranicar at Driven  





That's it for this issue.

If you've enjoyed Driven, please share it with a friend or colleague.

They can get their own copy here.

See you next on July 31.


Dave Vranicar

Dave Vranicar at Driven  


Driven is a fortnightly digest for busy revenue leaders in business-to-business (B2B) SaaS.

It's likely to be most useful if your company sells higher-ticket products that require moderate to heavy involvement of professional sellers.

Driven is here to help you:

  • Achieve your revenue goals.
  • Overcome your obstacles and challenges.
  • Fix expensive problems.
  • Be the best version of yourself.

About links, recommendations, and commissions

When I provide links to content from vendors, does it imply a recommendation or endorsement?

Not necessarily. I share links to sources I think you'll find useful or interesting.

If I recommend or endorse a product or service, it's only because I trust it to deliver good value.

If I think something I recommend may not be a good fit for some Driven readers, I'll share my caveats.

I may receive a small commission if you buy something I've recommended. My commissions cost you nothing. If your purchase could earn me a commission, I'll tell you.

Dave Vranicar at Driven