Happy Mother's Day.

If it isn't Mother's Day where you live, why not celebrate anyway?

Do something thoughtful for the best mother you know.

We're already a third of the way through 2021. Can you believe it?

Is your year on track so far?

This week's Driven brings you one strategic topic for senior revenue leaders. It also shares 2 that are more tactical for sellers and marketers.

  • While you're focused on your lofty go-to-market strategy, your lowly systems may undermine what you're otherwise getting right. Make it easy to buy from your company.
  • Want to improve sales performance? Don't be distracted by fancy sales-enablement tech. Instead, offer your sellers the one thing that will help them most.
  • You probably ought to be on LinkedIn to fill your sales pipe. But don't do this.
Dave Vranicar at Driven  





That's it for this issue.

Driven continues to evolve through experimentation and your feedback.

If you don't share your feedback, I'm left to guess what you want.

If you've enjoyed this issue, please share it with a friend or colleague.

See you next on May 22.


Dave Vranicar

Dave Vranicar at Driven  


Driven is a fortnightly digest for busy revenue leaders in business-to-business (B2B) SaaS.

It's likely to be most useful if your company sells higher-ticket products that require moderate to heavy involvement of professional sellers.

Driven is here to help you:

  • Achieve your revenue goals
  • Overcome your obstacles and challenges
  • Fix expensive problems
  • Be the best version of yourself.

You'll find an online archive of back issues 12 through 43 at this link.

About links, commissions, and endorsements

When I provide links to articles from vendors, does it imply an endorsement?

Only of their content. Not of their products or services.

If I recommend a service or a book, it’s because I think it’s likely to help you. Period.

I get nothing from providing links to any commercial service, including the books for which I provide a link to Amazon.

That may change. I’ll tell you when it does.

Dave Vranicar at Driven